Easy Life: "Maybe the first thing I'll do is figure out a way to become Prime Minister"
Following their new two-track single, frontman Murray Matravers explains why he does give a ....
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JUNK FOOD [junk food] n.
food that is unhealthy but is quick and easy to eat
Cambridge English Dictionary
Although possible, it is unlikely a human being will live through more than one year where the first two digits match the second two. Quick maths - a person alive now would have to be 101 years old to see 2121.
A unique year for all the wrong reasons, 2020 has been a nightmare, a kaleidoscope of misfortune, the polar opposite of an Easy Life.
But you know what has not stopped Leicester outfit Easy Life from serving a buffet of new tunes to their hungry fans as they continue to tease their much-anticipated debut album.
Since signing to Island Records in 2018, the five-piece band have churned out singles faster than McDonald's can slap together a cheeseburger with fries.
Fusing hip-hop, jazz and indie influences, their new two-track single 'who gives a f**k?' features an official release of 'Nightmares', alongside a brand new sugar-coated snack called 'Pop Tarts'.
new song pop tarts is part of a release called ‘who gives a fuck?’ which also has nightmares on it cause we’ve never properly released it pic.twitter.com/mJ4WDPZyE8
— easy life (@easylife) July 9, 2020
'Nightmares', which the group debuted in November 2018, has been streamed more than 33 million times and recently featured in the new HBO/BBC series I May Destroy You starring Michaela Coel.
This follows the alternative band's release of the demo 'see you later maybe never' in May which included the new songs 'Peanut Butter' and 'Petty Crime'.
Way back when, before the big C, Easy Life also shared their debut mixtape 'Junk Food'. This charted in the UK Top 10 and saw the band win Best New British Act at the NME Awards 2020 in February.
Collaborating with hit producers, including Grammy Award-winning FINNEAS (Billie Eilish's brother and producer) and Bekon (Kendrick Lamar), their first album is sure to skyrocket the Midlands lads into stardom.
So what happens when life is flip turned upside down by a virus? Although feeling blue, frontman Murray Matravers has got a pink and yellow mindset about Easy Life's new music and the whole lockdown thing...
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I popped his arm like a pop tart.
Filling, frosting and sprinkles, Easy Life's latest tune 'Pop Tarts' combines the flavours of hazy R&B and quick-fire rap - a perfectly balanced feast for the ears.
The delicious track oozes chilled vibes and characteristically blends inventive lyrics with genre-bending sounds.
Lead vocalist Murray wrote 'Pop Tarts' in an airport in Atlanta and first recorded it on a set of iPhone headphones sat in the terminal.
"When it came to mixing it we had a nightmare trying to edit out all the ambient sounds of the airport.
"I ended up re-recording the vocal but the original one is still in there because it adds some magic to the recording."
You'd be mistaken for thinking the inspiration behind the song was Kellogg's popular toaster pastry.
"The track was actually inspired by a dude we met in Alabama who we started armwrestling in a bar.
"He became a friend, but that same night he ended up snapping someone's arm in the pub and screaming ‘pop tarts, I popped his arm like a pop tart’."
Matravers describes how Gordan, the bloke who pops people's arms like pop tarts, actually made it into the final recording and that you can hear him screaming at the end of the track.
"I hope he doesn’t mind, we haven’t actually asked him if it’s cool."
poptarts pic.twitter.com/qxV1BwiLYm
— easy life (@easylife) July 10, 2020
The breezy music video for 'Pop Tarts' was shot as the lockdown restrictions began to ease with just a curtain in a warehouse in south London.
"It was literally myself, the director and a cameraman. Super simple.
"The director, Ruby, is amazing and we’ve worked with her before for our video to Sangria so it was easy enough just to message her and be like hey, let's hang out and make another."
What Murray fails to mention is lying on the odd tart and those funky sunnies you wouldn't be shocked to see Lewis Capaldi rocking at Glastonbury festival next year.
One can imagine shooting a music video is particularly difficult during a global pandemic with strict government guidelines on social distancing.
"Social distancing was funny on set. I was the only one not wearing a mask. It was quite surreal really."
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Murray – Keys/trumpet/vocals
Sam – Sax/bass/vocals
Cass – Drums
Lew – Guitar/bass
Jordan – Keys/percussion/sax/ vocals
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Peanut butter is just amazing, isn't it?
'Pop Tarts' isn't the only nosh-themed number the boys have dished out as COVID-19 swept the nation.
'see you later maybe never (demos)' features two new demos, spreadable 'Peanut Butter' and on the run 'Petty Crime', both created during lockdown.
Matravers originally wrote 'Peanut Butter' one afternoon in Nottingham with friend and co-writer/co-producer Rob Milton.
"I had just started falling pretty head over heals in love and felt like maybe it was time for the first ever Easy Life love song.
"Peanut butter became a metaphor for a whole bunch of stuff throughout the narrative of the song, but also in its rawest sense, me and this girl used to eat peanut butter together.
"That really did spark the title and the rest of the song’s story."
Murray insists food is not an intentional running theme.
"I noticed this the other day too. Food can be so nostalgic and really remind you of a time, a place and a feeling. Maybe that’s why I do it.
"Peanut butter is just amazing, isn't it?"
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🥜 Warning: may contain nuts 🥜
The demo also includes 'Petty Crime' which Murray seems more reluctant to talk about - perhaps the clue is in the song's name.
"Essentially, it’s about when you’re into something which you know is bad for you and why is it that often the most rewarding things are either extremely difficult to obtain or maybe even frowned upon.
"I'll tell you about this one in the pub..."
Food can be so nostalgic and really remind you of a time, a place and a feeling.
To accompany the demos, Easy Life recorded screen-share videos.
"We have gotten so used to creating things outside of a traditional studio environment that this was really quite easy for us and something we felt really comfortable doing.
"Luckily we all knew how to play the songs so it was just a case of setting up in our own preferred lockdown spaces and recording them."
This included a lockdown version of 'Sangria', featuring up-and-coming artist Arlo Parks.
Alongside DIY live visuals, band members Oliver Cassidy, Sam Hewitt, Jordan Birtles and Lewis Alexander Berry haven't been afraid to get their hands dirty and improvise on the promotion for Easy Life's newest music...
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Be sensible and look after each other. Don't go and visit your gran.
Leicester was the first area to be placed back into a local lockdown and contrary to Easy Life's most recent title 'who gives a f**k?', lead singer Murray really does seem to care about the current situation.
Asked how the government has handled the pandemic, Murray's answer is resolute.
"Terribly. The government has a lot to answer for. I am embarrassed to be called English. Too many people have died.
"I'm not a massively politically-minded individual, but for the first time in my life I'm genuinely outraged."
And it's not just coronavirus Easy Life cares about. They have a family feeling relationship with their hordes of loyal fans and recently set up a private Facebook group.
we (and some lovely fans) have set up this private fb group called ‘ez crew’ and we want it to be a nice corner of the internet where we can all chat and share nice things and you can join if you want. big up @ShayyDZN for the artwork https://t.co/l8XPbEnzIw pic.twitter.com/uuTG8lNhaP
— easy life (@easylife) May 21, 2020
"It's a place for likeminded people to chat and meet up. We noticed that sometimes at our shows people will be travelling in large groups but equally, people will sometimes travel alone.
"We thought, why don’t all these people just chat and then they can all be friends."
Their fans have also embraced a small citrus fruit which is yellow in colour.
"We once put the lyric lemons into a song and since then it’s become a thing. We had to get security to confiscate lemons at our shows in the end because they were damaging equipment when being thrown on stage.
"At the last Leicester show security confiscated two bin bags full of lemons. Safe to say I was eating pancakes and drinking honey and lemon and ginger drinks for the following months."
our plans 2020 pic.twitter.com/IyyASoKIa7
— easy life (@easylife) May 21, 2020
His message to fans:
"Be sensible and look after each other. Don't go and visit your gran."
Murray has spent the majority of his own lockdown finishing Easy Life's debut album.
But what's the first thing he plans to do when lockdown is lifted?
"Maybe the first thing I'll do is figure out a way to become Prime Minister."
Easy Life's 'who gives a f**k?' is out now.
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All images courtesy of the one and only...Easy Life